Wednesday, November 3, 2010

Film Promotional Website: The Social Network


Now here is an interesting website promoting the new movie "The Social Network".
The movie is about the creator and the creation of "facebook", the ever-popular internet social network.
The index page shows us the poster art and the site features layout is similar in style to some of the facebook applications. Before entering the site we are given the option of selecting our country and look for movie session times. Also there is a link to a trailer and the movie blog powered by Tumblr.
When we click on the 'enter site' button, were in for a treat, we are navigated to a very slick mosaic-like interface where you rollover on various images, and panels slide out from under them that contain film-related information. Most images function as a menu item/category.
There is also a more traditional navigation bar offered to users at the top of the page.
Aesthetically, the design is very pleasing to the eye. The images are mostly images of different people, which stylistically conveys the 'the social network' theme. This is very appropriate, as the movie is as much about the power of networking as it is about the social network site that is 'facebook'. The thumbnail images are initially dimmed and then are highlighted when you roll over them with the mouse. A very elegant effect, which is quite popular on the web these days.
Overall, the site is very user friendly and aesthetically pleasing. I find the design to be simple, uncluttered, elegant, and unconventional. Normally, promotional sites risk having to much content and have very messy site structures because of it. To find this fine example was very refreshing.

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